Connecting with global customers starts with speaking their language. Multilingual subtitling and dubbing for your videos can significantly enhance your marketing efforts. According to CSA Research, 76% of online shoppers are more likely to buy from companies offering native language content.
How can subtitling and dubbing elevate your marketing effectiveness, and why is AI localization a crucial tool for marketers today?
Multilingual Video Marketing Pillar: Subtitling & Dubbing
Subtitling and dubbing are key parts of a multilingual marketing strategy. They help you use your existing content to connect more personally with clients in different countries.
In a recent study, marketers disclosed a substantial demand from international customers for localized websites, apps, and video content crafted in their languages. As a result, 89% of marketers have outlined plans to translate their marketing content into additional languages in a year or two. Interestingly, 13% of them have ambitious intentions to translate into nine languages or more.
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By subtitling and dubbing videos you can get positive word of mouth and build a customer base that becomes true advocates for your product or service. Using Agentic AI for localization, you can overcome the previous hurdles of manual and non scalable processes.
Continue reading to explore five advantages of subtitling and dubbing your videos into local languages, and grasp why this approach offers a unique value proposition for your global audiences.
❶ Builds Trust and Increases Customer Loyalty
Building trust and fostering customer loyalty are imperative in today's competitive business environment. Offering tailored interaction experiences for viewers is a key strategy, bringing you closer to gaining their trust and ultimately leading to increased customer retention and brand loyalty.
The integration of multilingual subtitles or dubbing into your marketing videos facilitates the creation of the desired emotional interaction that customers seek. When video content encompasses languages beyond English, it serves as a powerful demonstration of your commitment to providing a seamless experience throughout their customer journey. This showcases your company's understanding of the significance of being a global brand and your ability to cater to linguistically diverse customers.
❷ Makes Market Entry Easier
By localizing your content for countries such as the United States, China, Japan, and Germany, you can tap into 50% of the worldwide online purchasing power. However, why stop there? Consider extending your localization efforts to countries like the United Kingdom, India, Italy, Canada, Brazil, and South Korea to access an even greater potential of 70% of global online sales.
Furthermore, it is important to understand the social media landscape in these new markets. Globally, YouTube is widely used as a platform for gathering early-stage ideas and inspiration before making purchasing decisions. So, you can enhance your company's YouTube channel by adding informative videos or collaborating with creators who can review your products. By collaborating with a trusted localization partner, you can ensure that your videos are effectively localized and resonate with your target audience in a way that drives optimal results for your business.
❸ Reduces Costs and Saves Time
Tailoring videos for multiple languages empowers companies to capitalize on existing assets while still achieving their desired business goals. By repurposing footage and visuals, and if you've designed your videos with localization in mind, the next step is only to add multilingual subtitles or dubs. It's crucial to trust seasoned localization professionals familiar with the intricacies of video translation for diverse markets. Do they combine cutting-edge technology with human expertise to automate the process? As OLabs, our platform powered by Agentic AI for localization, does for our partners.
❹ Enhances SEO and Brand Discoverability
Localized videos offer various benefits that contribute to increased engagement and exposure. They play a pivotal role in boosting viewing times, reducing bounce rates, and encouraging local audiences to share them on social media. Consequently, this not only enhances search engine optimization (SEO) but also increases the likelihood of your brand and services being discovered.
To ensure your video content is both readable and discoverable by search engines, consider taking a simple step: add subtitles and video descriptions. Providing this metatext in an external format such as SRT or VTT equips search engines with the necessary information to comprehend the relevance of your content and present it to potential customers.
❺ Drives Revenue Growth and Maximizes ROI
According to Dr. Donald A. DePalma, Chief Research Officer at CSA Research, there has been a long-standing assumption that people feel comfortable using English online, particularly when purchasing high-tech or expensive products. However, this assumption poses a significant risk of losing a substantial portion of the total addressable market. Dr. DePalma warns, "'...[Companies] risk losing 40% or more of the total addressable market—the consumers that prefer selecting and buying products at local-language sites.'"
Effectively reaching your customers requires the crucial step of localizing videos into multiple languages. This enables you to convey your key message in a way that makes customers feel more comfortable and familiar with your brand. By responding to the demand for more personal interaction, you strengthen your ability to generate revenue on a larger scale and achieve a higher return on investment (ROI) from marketing localization efforts.
AI-Powered Subtitling and Dubbing: Can It be Your Ideal Solution?
In the past decade, localization projects required significant resources and suffered from inefficiencies, delays, and poor results due to manual methods and human errors. This hindered companies from implementing or adapting their localization strategies effectively. To address these challenges, companies have turned to machine translations and automated subtitling/dubbing tools. However, fully automated solutions without human expertise and oversight are inadequate. They lack cultural and semantic understanding and contextual knowledge, leading to inaccurate results.
What sets AI-enabled technology apart from purely automated solutions is the incorporation of human expertise. Human-in-the-Loop approach combines technology with human intervention. AI algorithms efficiently translate videos into multiple languages at a fast pace and at a reasonable cost. However, the process doesn't end there. Human professionals step in to refine the AI-generated results, ensuring linguistic and contextual accuracy.
The key is to trust a localization technology company that uses cutting-edge technology tools to cover tasks from closed captioning to subtitling and dubbing. By constantly advancing their innovative technology, companies like Ollang enable content owners and media companies to expand their global reach by appealing to local preferences.
The End (For This Blog But Not For Your Global Journey)
Marketers recognize the importance of video in their digital marketing strategy, and the trend is set to continue. However, without speaking the language of your customers, you may miss out on valuable opportunities. Overcoming linguistic barriers is essential for successful expansion into international markets.
But, perhaps you are tired of dealing with low-quality translations, lengthy delivery times, and inefficient localization workflows as a marketer or content owner. Ollang is here to assist you at every step of your international expansion journey, enabling you to create high-quality video content in multiple languages. We engage our team of human translators and editors to meticulously edit and refine the content, ensuring originality, contextuality, and quality.
To experience Ollang's Agentic AI localization, connect with our partnership team for tailored solutions.