The ongoing pandemic has changed the world in so many different ways. Not only has our social behavior changed, but also our needs. Work from home has become a new way of running a business, and though the doors are slowly opening thanks to vaccinations, it would take time before we can fully get back to normal. In the meantime, we will have to look for ways to keep our business running by making the best use of the resources we have at our disposal. Here is when localization plays a significant role. Not only can you increase your revenue but also expand your business globally to people who don’t share a common culture and a common language.
Localization is crucial to keep business running!
It has become the need of the hour to adopt a localization strategy. Why? With localization, you allow millions of people to connect with your company, brand name, identity, and more in order to know you and the services you offer. How? After the advent of the Internet, anything that has contributed to making the world smaller is Language Service Providers (LSPs). Through translation, closed captions and dubbing, you can increase your reach globally in an effective manner.
To better understand the power of translation services and how localization can help increase revenue, the recent example is of Adisebaba, who we, at Ollang, helped boosting their channel and increasing video views. With the help of our localization strategy, which involves closed captioning, transcription and dubbing, Adisebab’s Urdu fairy tales received +50 million views.
Understanding your audience is what will keep you ahead in the line. A company aiming to expand globally will have to include factors and strategies that are in line with the needs of people of a particular region. You will need to understand the cultural norms, and localization makes that neat and easy.
Quality of Translation
When a business depends on spreading the word to people of different languages and cultures and accomplishing significant global reach, we cannot ignore how crucial a role quality-based translation plays.
There are layers of translation, with machine-based translation being the first layer. No matter how big a diamond in the rough may be, its value only rises after its cut, carved and polished to perfection. Similar is with a business going global. You will need to connect with your audience, and a majority of that will include non-native speakers. Statistics reveal that there are 743 million non-native speakers in the world, including people who speak English as their second language. The only thread that will connect you to them is LSPs. Using translation, closed-captions, and dubbing, LSPs will meticulously translate content through different layers until it reaches perfection.
In a nutshell:
To be heard in the world, you need to speak their language. Translating content is the only way that can make that possible! Through the realms of localization, you can understand the cultural needs of a community. You can create content such as ad campaigns, blogs, videos, audios, publications and much more that would be more aligned to the mindset of people, most importantly, in their language. Ollang provides services in 30+ languages, including all that is in the scope of Language Operations.
TRT World, a Turkish public broadcaster news channel broadcasting in English 24/7, is one such channel that relies on Ollag in terms of English closed captioning. TRT saves 70 percent time with English closed captions provided by Ollang.
To enhance user experience, providing connect that relates to their mindset and services that they can trust is where the key lies, and localization makes that goal achievable.