Artificial Intelligence (AI) has brought about a digital transformation so quickly that today it wouldn't be wrong to say that it is unimaginable to live any other way. Amazon with Alexa, Apple with Siri, Google with Google AI assistant, Microsoft with Cortona, and more and more tech giants are joining the race to give users an out-of-the-world experience using AI with speech recognition, transcription, subtitle, and dubbing services. Thanks to multilingual translation and video captioning options, people belonging to different cultures can understand each other, bridging the gap in the true sense.
Facebook allows automatic closed captioning in 16 languages
In a bid to help people understand and connect more comfortably, Facebook’s engineers and developers have adopted the idea of automatic closed captions for on-demand videos, assisting in 16 languages currently. With the COVID-19 pandemic forcing people to communicate more via social media, sharing and uploading content, Facebook empowered AI to the best of its potential to cater to the needs of its users. Helping people of different backgrounds understand video or audio content posted on its media, Facebook, which now controls Instagram and Whatsapp, has enabled automatic closed captioning to help content reach maximum audiences worldwide. Governments have the advantage here also, as they can deliver crucial public health information in times of the pandemic via social media to people more effectively. With closed captioning, transcription and subtitle services, people can now understand content in their mother tongue.
Amazon encourages businesses to adopt video subtitle and translation services
With its machine learning technology called Amazon Transcribe, Amazon allows transcribing speech in audios and videos into texts, allowing businesses to easily facilitate themselves and reach multilingual audiences in a brief period of time. Not only this, but Amazon also offers real-time translation services. That means any piece of text, audio or video can be translated in real-time for the convenience of audiences.
Google offering live transcribe!
Speaking of Google AI assistance, it is offering live transcribe services. Supporting over 70 languages and more than 80 percent of the world’s population, Google is making conversations in the real world more accessible by taking advantage of AI for automated closed captioning.
Video translation is benefitting occupational therapists too, apart from aiding the education system, as is in the case of learning a new language or help children understand educational media more easily with subtitles and the health care sector for spreading crucial messages to maximum people.
The NSW health is particularly making use of video translator services in a bid to empower occupational therapists and lessen the burden of health care employees.
In a nutshell
According to a study, 5 percent of the world's population has hearing disabilities. That means 466 million people worldwide are currently facing challenges to enjoy media fully because of their hearing disability. This number of people is estimated to increase by 900 million by 2050. This is one of the reasons why tech giants are incorporating transcription, subtitle, and dubbing options for the content shared on their platforms to help people from all walks of life understand it and have a great user experience.
The key role of any transcription or subtitle service is that human touch. Though AI has made it exceptionally easy to automatically get a piece of content dubbed, translate, or transcript it, there can still be errors.
Connecting the audience with a business or promoting a campaign using glocalization and localization strategies, the power of transcription and closed captions can’t be ignored. Although achieving that fine line of understanding despite the difference in culture and language of communication, a right combination of AI with a human touch is needed. We at Ollang helps users to get their content to reach maximum audiences in 30 plus languages.
Take a look at the wide range of packages we offer in a bid to fulfill all the needs of our clients most aptly.