The advent of the internet has made the world smaller. Today, we are literally just one click away. Who would have thought that communicating with people would become so easy some 10-15 years ago? Sending letters through the postal system has now taken the form of emails, and the entertainment world is progressing at a skyrocketing rate thanks to transcription and closed caption services.
The power of communication is undoubtedly magnanimous. Whether we look at interpreters assisting ministers across the globe in making deals with countries, conveying news to non-native speaking nationals, translating entertainment media such as TV series, documentaries, films and more, communication has widened with the help of Language Operations.
If speaking of Turkish Dramas alone, the market is evolving and expanding so very rapidly. In fact, the daily soap operas that are ages-old have gained momentum once again today thanks to subtitling and translation services. On such examples is “Fatmagül’ün Suçu Ne?” (What is Fatmagül’s Fault), a Turkish TV series released in September 2010, but it was only after eight years since its launch that the series became a phenomenon, exceeding all expectations. Now how did a drama released in 2010 gained such momentum and success in 2018, eight years later from its launch?
Why Turkish series phenomenally successful in Spain and other countries worldwide?
The main ingredient for a show’s success is that cultural connection. When people of different ethnicities are able to co-relate and understand each other despite the language barrier because their culture is relatable and that is when a show becomes a hit in another country, and to its aid, Language Operations play a massive role which includes transcription, closed captions, subtitling, translation, dubbing and the like. As far as Turkish series are concerned, their success is due to the fact that they join a cord between East and West as the culture, society, people, actors performing, and other such elements help bridge a gap and convey a message that touches the hearts of millions of people. Since Turkey is a multicultural country, spectators from all over the world are able to connect with the mindset portrayed in these series, and here translation plays a massive role, making the Turkish series a hit in Spanish markets and other markets.
Ollang’s support significantly helped its clients gain a global audience
Ollang Media Technologies, a company that provides translation services and carries out all sorts of Language Operations, has made a mark by turning the Turkish series into a global success. Today, a Turkish TV Drama titled “Sevdam Alabora” features in 12+ languages on YouTube and gained tremendous success with Ollang's support.
The translation is an intricate work that has different layers to it. The first layer is only a rough work where the language gets translated into another. The real work is to precisely translate a language and yet make it possible for a foreign audience to connect with it. Here a team of language op specialists is needed. Ollang, with its qualified team, has proved time and again the way they have helped clients globally in connecting with foreign audiences in a short span of time with their high-end services. Providing language support in 30+ languages, Ollang lets you show your content to non-natives in the most lucrative way, fetching user interest and revenue speedily.
Following strategic localization strategies, Ollang has helped its clients achieve the unachievable, and “Sevdam Alabora” is just one of those examples.