A question often asked: Why opt for translation services at all in a world where English is the global language today? The answer is quite simple: Not all speak English! Undoubtedly, English is indeed widely spoken in the world, as proven in data given by Statista.com. But having said that, we can't just ignore the value of glocalization (combination of localization and globalization) to achieve brand identity globally.


Competition is tough, and the COVID-19 pandemic has made matters worse, with millions of franchises shutting their doors. Translation plays a prominent role in international marketing, and that's because it bridges the gap between a non-native speaker and a foreign company trying to sell products and services. Do know that it is not only the language barrier we are trying to overcome when it comes to translation but also getting rid of the cultural barrier in order to gain the trust of a targeted audience.


According to the World Financial Review, they have clearly stated the indispensable role of localization for creating trust among consumers and overcoming language and cultural barriers in globally expanding one's business. Language services providers (LSPs) help brands to connect in the native language of the community, making your business be known in the market and gain publicity quickly.


Why is translation significant for expanding global reach?


A business organization can't expect to enter a market without paying heed to language and culture barriers, as that would be like entering a losing game. The localization approach can do wonders for increasing global reach as there are 700+ million people worldwide who are non-native speakers (speaking English as their second language). That's a huge number that a business person wouldn't want to ignore, and it's only localization - which involves all language operations such as translation, dubbing, subtitling, closed caption, and more - that can help bridge the gap.


Not only this, a Harvard Business Review has shown that over 70 percent of the people prefer buying products with the information given in their first language. Over 55 percent of people say a product revealing information in their first language is even more significant than the price itself. When the demand is such, and customer satisfaction lies at the core of every business organization, how can we not offer what people demand? Therefore, translation becomes inevitable for running a business globally.


Translation can turn out to be a game-changer!


It is all about making connections. We have become closer to each other, with digital media advancing at a skyrocketing pace. We need to keep up with the demands of the Millenials as traditional ways will not work out anymore. Staying in the shadows that your business may not need translation to expand a global reach can cost you big time. To earn consumer trust, you will have to fulfill what they want, and the number one thing on that priority list is services in their native language. You want to sell a product in another non-native country, get prepared to understand their cultural norms and language and work on strategizing. What worked at one place might not work at another, and that depends on establishing clear communication. What better can we achieve that from other than translation experts or LSPs?


Ollang has helped many clients worldwide to reach their intended goals. With our translation services, the most loved Turkish dramas have attained global success. One of the recent examples is a popular Turkish series, "Sevdam Alabora," running in 12 languages today.


Transcription, subtitling, dubbing, translation, and more can uplift your business and help connect a cord between you and your customers, helping to shorten the distance.